real estate: promotion and emotion

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Connecting your buyer to your property

In Real Estate, just like life, first impressions can make all the difference.

Buying a house is an emotional experience. No matter how practical a house is people wont buy it if it doesn’t feel right. That Feeling - the gut reaction that says “its right, its the one” - that’s an emotional response, not a logical one. A good photograph can bypass the brain and work right there - at gut level! It happens in an instant and that’s your fi rst impression. Get your buyer hooked - involve them in the property in that instant - and it will be much easier for your agent to get the best price for your property.

involve your buyer emotionally with your property - make them want it badly enough - and they will pay beyond logical expectations

Gethin Coles Photography has been doing this for 7 years. Its a formula that works.

• Professional high quality photographs
• Expert processing
• Advice and consultation on preparation
• Discounts if purchased through your agent

How do we do that?

We are all bombarded with images every day - which makes us a very visually savvy bunch. You know when a photo looks a bit “shonky”; and so does your buyer. They may be looking at a picture of your home, but they are responding to the quality of the image - although they might not know it! So the top priority is to get photos that are technically perfect, totally professional. We also select views and details of your home that create an atmosphere and set the mood. This is why we can focus on a pumpkin (see images top right) and it still says a lot about the property - its rustic, homely, warm, cosy... When we “process” the images after the shoot, we’ll do so in a style that suits your home - and in consultation with your agent and yourself. This processing can create quite a different feel. Here are 2 shots of the same property taken for different agents:




Its the single biggest thing most of us ever sell, a small investment in promotion can reap big rewards


About the photographer

Gethin Coles has been taking photos for over 30 years. He has been shooting real estate for the last 7 years, honing his craft with hundreds of properties for Guy Saddleton Real Estate and Warren Weick Real Estate.

What we do

We offer a range of services including preparation, photography and design, starting at $295 including all materials, travel, expenses and GST. A good rule of thumb is to pay up to 0.1% of the value of your property on the photography.

What we dont do!

We dont use flash. Unless you use several light sources it will always look artificial.

We dont do video walkthroughs. Realestate photography is about selecting the best aspects of your property and showing them in the best possible light. When we do virtual tours of a property we apply this principal, carefully choosing the location, we can also apply the same processing to these tours as we do to our stills. Video walkthroughs are not nearly as controlled, usually done very quickly, handheld - which results in amature looking video edited to cheesy music. Its a fad.

notes about choosing the style of photography...

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real estate and commercial photography

photographing coffs harbour, bellingen, sawtell, NSW

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